* Advanced Direct Dye technology binds with hair for even, incredibly durable, vibrant and shiny color results * Provides intense results on pre-lightened hair in as little as 10 minutes without any developer * Mix to create imaginative and bold colors or add clear to make en vogue pastel tones * Adds reflections to natural and color treated hair * Creamy gel consistency for easy, even application * Lasts up to 20 washes and fades gradually on tone * Contains Argan and Avocado Oils for shine and condition * Includes the powerful antioxidant green tea to help prevent premature color fading