• Advanced Direct Dye technology binds with hair for even, incredibly durable, vibrant and shiny color results

• Provides intense results on pre-lightened hair in as little as 10 minutes without any developer

• Mix to create imaginative and bold colors or add clear to make en vogue pastel tones

• Adds reflections to natural and color treated hair

• Creamy gel consistency for easy, even application

• Lasts up to 20 washes and fades gradually on tone

• Contains Argan and Avocado Oils for shine and condition

• Includes the powerful antioxidant green tea to help prevent premature color fading

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